FRAMES ONLINE UK – Introduces New A4 Certificate Photo Picture Frame Product Range

DATALITE has been selling framed personalised products for more than five years, including the popular ‘Day You Were Born’ and ‘Our Wedding Day’ certificates (See http://www.dayborn.com). As part of an expansion strategy last year it was decided to offer the frames themselves for sale. This proved extremely popular and opened up new markets. Frames were offered for sale from a single frame upwards, but what really took off were special packs of a dozen A4 frames and six A3 frames. These appeared to have met a niche in the market with customers including: small businesses, councils, schools, and even a dental practice. The need met is to supply FAST a quantity of quality matching frames.

One of the biggest challenges in supplying frames online is the inescapable fact that they need to be handled by the delivery services. The products contain glass, which of course is inherently fragile. Some individuals within delivery companies can treat packages as footballs. DATALITE has evolved a packing strategy including the use of double walled boxes and generous amounts of bubble wrap, to increase ‘transit survivability.’ Breakages are now a comparatively rare event, and on the odd occasion where this occurs DATALITE offers immediate replacement glass/frames or pro-rata refunds as standard.

Following success at adding a frame range to DATALITE’s merchandise portfolio, the next logical step was to produce an own brand product. Through feedback customer’s expectation and precise requirements were able to be ascertained. It was decided to start with the popular A4 Certificate Photo Picture Frames.

The specifications were decided as:

DATALITE’s own insert, with FRAMES ONLINE UK branding to website http://www.framesonlineuk.com.

Quality hard board back complete with desktop mounting strut.

Ready use hanging clip for wall hanging.

The ability to easily display both in portrait and landscape mode.

Protective corners – offering additional protection during transit, and to give the immediate appearance of a new product for resellers.

DATALITE has used several manufacturing companies to physically produce the new FRAMES ONLINE A4 Frame product. The new A4 display frame has met and exceeded expectations, and though only introduced a few months ago, has proven to be an immense hit with established and new customers alike. The frame insert idea has proved an absolute boon – this was an item ripe for advertising, as effectively an unused item in practice. Ultimately customers use frames to display their own certificates, photographs, and pictures, not the insert in practice! Overall the new frame range production has proved popular and provided a win-win position for both DATALITE and customers alike.

For further information see http://www.framesonlineuk.com.



Author Information

John Henry
DATALITE