Hero Nutritionals, LLC Brings Trademark Infringement Lawsuit Against Irwin Naturals

Hero Nutritionals, LLC announced that on April 23, 2009 it filed a Complaint against Irwin Naturals in the US District Court in Santa Ana, California, Court Case - Civil Action # CV09 -2824 RGK (AJWx), alleging trademark infringement and unfair competition arising from IrwinNatural's' infringement of Hero Nutritionals, LLC registered federal trademark, Yummi Bears®. In its complaint, Hero Nutritionals LLC alleges that Irwin Naturals' "Yummy Veggie Fruities" product infringes Hero Nutritionals LLC's trademarks for its Yummi® line of supplements, including Yummi Bears®, Yummi Bears Organics™ and Yummi Sourz®. The law suit seeks injunctive relief against Irwin Naturals, as well as unspecified damages.

Yummi Bears

Hero Nutritionals, LLC is the leader in innovating nutrition. Hero Nutritionals invented the gummy delivery system with the first ever gummy vitamin marketed under the very popular Yummi Bears® brand gummy vitamins for children. Paul Tauger, General Counsel for Hero Nutritionals, LLC stated, "We have no choice but to take all necessary steps to protect our intellectual property. We have worked very hard to be the innovators in the gummy vitamin and supplements category and have established a solid reputation with consumers as the preeminent marketer of the highest quality gummy vitamins under the Yummi Bears® brand name." Mr. Tauger went on to say, "We will defend our federally registered trademark and anticipate a positive outcome in this lawsuit."

Established in 1995, Hero Nutritionals, LLC is the leader in creating innovative & unique delivery systems in the natural products industry. "Hero Nutritionals, LLC made vitamin history by being the first company to put vitamins & minerals into a gummy delivery system." The concept of Yummi Bears® gummy vitamins was to encourage children to enjoy their daily vitamins by eating great tasting gummy bears. Hero Nutritionals offers a complete line of vitamins and supplements for both children and adults.

A copy of Hero Nutritionals, LLC Complaint can be accessed through the following link: Click to Read the Complaint. For more information on Hero Nutritionals, LLC or Yummi Bears®, gummy vitamins, please visit Hero Nutritionals or call 1-800-500-HERO.



Author Information

Michael Bylinkin - Director of Marketing