Marketing Firm Launches New Website to Help Home-Based Entrepreneurs

As corporations continue to “right-size” and jobs move overseas, more and more people are looking to diversify their incomes by starting a home based business. However, current statistics put the failure rate of home based start ups at upwards of 95%.

Christopher Federoff, President of New Jersey based Lumahai Marketing Group, reports that his firm has seen a tremendous growth in the number of people seeking to leave their 9-5 jobs or bricks and mortar establishments for Internet based businesses. "The Internet allows everyday people to launch global enterprises, typically with very low start-up costs", comments Federoff. “The problem is that there are tons of scams and online predators out there with one goal—to get people’s money.”

Federoff’s firm recently launched a new website http://www.reliablepreviews.com, to provide would-be entrepreneurs a place to get the facts and recommendations on web-based business opportunities his firm has reviewed. According to The Lumahai Group, there are four major reasons home based, Internet start ups fail:

1. The inability/inexperience to generate traffic to sites and qualify prospects

2. Inability to deliver professional, effective product and opportunity presentations

3. Inexperience in follow up and closing sales to generate income

4. Lack of time

“Our intention is to identify widely publicized business opportunities and really dig into their offerings. The goal is to give visitors to http://www.reliablepreviews.com a straight-forward break down of the claims being made and provide an overview of how (or if) the business addresses the major reasons for start up failures,” Federoff explained.

Another key factor The Lumahai Group looks for when reviewing any business opportunity is the ability to generate a leveraged income. “We advise our clients to look for leveraged income because we feel it allows business owners the ability to generate revenue streams, even if they become disabled or just decide they want to spend less time working.”

To get more information, visit http://www.ReliablePreviews.com or contact The Lumahai Group at 973-682-4800.



Author Information

christopher federoff
The Lumahai Group