Explore the Great Outdoors, in the Comfort of Your Own Home

'Discover Touring', a major national marketing campaign, has recently been launched. The campaign highlights and promotes the benefits and joys of touring in caravans and motorhomes and is funded by The Caravan Club.

The campaign is endorsed by television personality Carol Smillie. Carol comments, "As a lover of the great outdoors generally, and walking in particular, I know that touring with a caravan or motorhome is a brilliant way to explore the countryside. Nothing else offers such freedom, fun and flexibility."

The British public have emphatically decided that 2009 is the year of the domestic holiday. Amid gloomy credit crunch reports, one statement resoundingly holds true: people will not forego their holidays. Money is being spent wisely, and the UK is the place to spend it according to holiday booking trends. Caravanning accounts for 19% of all holidays taken in the UK and is the largest paid-for holiday sector.

Smillie continues, "Modern caravans are so comfortable and they cover a vast range of prices. If 'Discover Touring' encourages more people to get out there and discover the great outdoors, it will have contributed so much to the quality of their lives."

When faced with all the options available - not only the choice of buying a caravan or motorhome, but where to stay or where to go for the best advice - 'Discover Touring' answers all these questions. An easy to follow and highly informative website http://www.discovertouring.co.uk/ provides all the information that a prospective tourer will need. 'Discover Touring' magazines will also be available at caravan and motorhome dealers, via request through the website or national advertising. Dedicated technical advice leaflets will also be available to help people get started.

The campaign, organised by The Caravan Club, aims to raise the profile of not only caravanning but domestic tourism as well.

Nick Lomas, Director of Marketing for The Caravan Club, comments, "The flexibility of a touring holiday is why so many people from all walks of life choose to tour over other holiday options. No set meal times dictating your daily schedule, no airport queues and no worry or expense sorting out care for your pets - they can come too! You've plenty of room for all your activity equipment; there are no luggage restrictions with a caravan or motorhome holiday!"

'Discover Touring' shows that touring is not simply a holiday choice, it's an exciting, involving way to enjoy your leisure time. You will soon be visiting new places, making new friends and simply getting more out of life.



Author Information

Nikki Nichol
The Caravan Club